Morgana tests appetite for in-person events

Time：2021-10-20 From：

Morgana ran its first in-person event since the beginning of the pandemic with the Print’n’Finish Refreshed open house at its Milton Keynes showrooms from 14 – 16 September, attended by some 50 printers.

Partnering with Premier Paper, which showed UMP DigiFinesse papers optimised for toner printing (including HP Indigo) as well as pre-cut banner sheets in Mondi’s Color Copy range, and Konica Minolta, which demonstrated its Genarate augmented reality software in addition to a running AccurioPress C7100 and an MGI JetVarnish 3D One digital embellishment press, Morgana built an e-commerce-driven packaging workflow that produced personalised sleeves for boxed gin bottles.

The recipient’s details were entered via an e-commerce storefront website running Flex 4 software and from there flowed into an artwork template on the press DFE for checking before being printed. The next stage was flood UV coating with the Morgana DigiCoater Pro 400, followed by digital ‘spot UV’ on the MGI unit, creating tactile raised ‘droplets’ and flat gloss areas on the artwork, picking out image and logo details respectively. Cutting out the sleeve was done on a Valiani Omnia cutting table, manually folded and glued.

Morgana’s marketing manager Wendy Baker told Digital Printer, ‘We’ve had really positive feedback from all of the customers that we welcomed to our Print ‘n’ Finish event, particularly with regard to the web-to-print, coating, embellishment and cutting of the boxes demonstration – it was great to see how the personalised boxes were created and showcased the products from all the partners – Premier Paper, Konica Minolta and Morgana. A really successful event for all of us …and lots of happy customers as they left with their box and free bottle of gin!’